Distilling and amplifying the clearest essence of a brand requires vision – and guts.

With a background in journalism, strategic foresight, and a fearless creative heart, Daniel elucidates what makes a brand matter, translating its essence into 360 global campaigns. For the past decade, he has shaped brand narratives and creative campaigns across beauty, fashion, and luxury including Cartier, Bvlgari, and Lane Crawford.

Most recently, he served as Global Head of Brand Narrative at The Ordinary (DECIEM), steering its most memorable global campaigns and protecting what makes the brand a beloved beauty outlier.

SELECT CLIENT LIST

ABSOLUT // AMOREPACIFIC // BVLGARI // CARTIER // DECIEM // LANE CRAWFORD JOYCE GROUP // MASTERCARD // MR PORTER // MONOCLE MAGAZINE // NIOD // SOUTH CHINA MORNING POST // SWIRE PROPERTIES / TATLER ASIA // THE ORDINARY // VOGUE ITALIA

FIND CLARITY

ABSOLUT // AMOREPACIFIC // BVLGARI // CARTIER // DECIEM // LANE CRAWFORD JOYCE GROUP // MASTERCARD // MR PORTER // MONOCLE MAGAZINE // NIOD // SOUTH CHINA MORNING POST // SWIRE PROPERTIES / TATLER ASIA // THE ORDINARY // VOGUE ITALIA

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