This 74-page complimentary deep dive delves into the wondrous world of Aesop: its humble origins, approach to product formulation and packaging, the why behind retail, and their most memorable campaigns and activations. Made for creatives, strategists, brand founders, and anyone who appreciates brand-building.
Format: Digital PDF
Table of Contents:
Brand History – Understand the origins and ethos of Aesop.
Product – A meticulous look into their humble formulations.
Creative – The magic behind their visuals and voice.
Retail – The strategy and approach behind their iconic stores.
Activations – A look at some of their most memorable campaigns and collaborations,
Sustainability – Aesop’s 360 commitment to doing better.
This 74-page complimentary deep dive delves into the wondrous world of Aesop: its humble origins, approach to product formulation and packaging, the why behind retail, and their most memorable campaigns and activations. Made for creatives, strategists, brand founders, and anyone who appreciates brand-building.
Format: Digital PDF
Table of Contents:
Brand History – Understand the origins and ethos of Aesop.
Product – A meticulous look into their humble formulations.
Creative – The magic behind their visuals and voice.
Retail – The strategy and approach behind their iconic stores.
Activations – A look at some of their most memorable campaigns and collaborations,
Sustainability – Aesop’s 360 commitment to doing better.